M Squared Roofing

A little known aspect of the roofing industry is that very few roofing companies actually work on roofs. Instead they choose to hire a subcontractor to complete the work. The people at M Squared Roofing noticed that while it's easy for a consumer to find a roofing company it's incredibly difficult for a roofing company to find a roofing subcontractor.

That's where I come in. They challenged me to help them transform from a company in the subcontracting industry to a brand in the space.


Brand Identity


Web Design

The goal was a website with a focus on the user experience. Through streamlined design and responsive web development.